A Sequence That Runs for Weeks Without Anyone Remembering
Messages spaced hours, days or weeks apart — sent automatically, and stopping the moment somebody replies or converts.
A drip campaign is a series of WhatsApp messages sent to the same contact over time, at intervals you choose. WhatEdge runs the sequence on its own, personalises each message from the contact record, and stops the whole thing when the person replies or converts.
Manual follow-up almost never survives past day three
A property enquiry, an admission decision or a B2B purchase takes weeks, and the business still in front of the customer at week three usually wins. Everybody knows this. Almost nobody manages it by hand, because it depends on a person remembering to follow up on a specific day, for months, across hundreds of contacts.
Common uses
These are the setups customers actually ask for. If yours is not here, it is probably still possible — ask.
Useful content, then proof, then an offer — spaced properly rather than fired off in one message.
Welcome, getting started, key features, over the first fortnight, so a new customer actually uses what they bought.
A reminder, then help, then an incentive. Three chances instead of one.
Teaser, early access, launch day, to an audience already warmed up by the time it matters.
A short sequence to customers who have gone quiet, with a reason to come back rather than just a hello.
Countdown, agenda, reminder on the morning, and a follow-up afterwards.
How it gets built
Configured with you during setup, on the plan you are already on.
- Map the sequence. How many messages, in what order, and what each one is actually for. This is the part worth thinking about.
- Set the intervals. The gap between each step, in hours, days or weeks, timed around working hours.
- Write and approve the templates. Each step needs an approved WhatsApp template. We write them and submit them.
- Set the exit conditions. What stops the sequence — a reply, a booking, a purchase. This matters more than the messages.
- Launch and read the numbers. Per-step delivery and engagement, so you can see exactly where people drop out.
What pairs well with this
Catalogue & ordering
Publish a product catalogue inside WhatsApp and take orders in the conversation, with a shareable link and a printable QR code.
- Images, prices and descriptions, organised by category
- A shareable catalogue link and a printable QR code
- Orders placed in the conversation, not on a separate site
Interactive forms
Native WhatsApp forms for lead capture, appointment booking, feedback, orders and registrations — completed without leaving the chat.
- Opens inside the chat — nothing to click through to
- Multiple choice, short answer, ratings and date pickers
- Responses in your dashboard immediately, exportable
Questions about this
A series of WhatsApp messages sent to the same contact over time — after twelve hours, then two days, then a week, at whatever intervals you set. It runs automatically, personalises each message from the contact record, and stops the moment the person replies or converts, so nobody is chased after they have already answered. Included on every plan.
Your quality rating drops, and if it keeps dropping Meta restricts your number. This is the single most important thing to protect. We monitor your rating, warn you when a campaign is heading the wrong way, and honour opt-outs automatically so people who have asked to stop hearing from you are excluded from every future campaign.
No. No WhatEdge plan caps how much you send. Your daily reach is governed by your Meta messaging tier, which rises automatically as your quality rating stays healthy. Plans differ on agents, chatbot automations and advanced features — never on message volume.
See it set up on your own business
Twenty minutes, on your products, your enquiries or your follow-up — and a straight answer on whether this is worth doing for you.