The People Who Looked, and Then Went Quiet
Turn website behaviour into a WhatsApp follow-up — carts left behind, pages viewed twice, purchases not repeated.
WhatEdge re-targeting triggers a WhatsApp message based on what somebody did on your website or in their purchase history: abandoning a cart, viewing a product repeatedly, or going quiet after buying. It reaches people who have already shown interest, which is why it works far better than a cold broadcast.
Interest is not the problem. Silence after interest is
Somebody filled a cart and left. Somebody read the same product page three times. Somebody bought once and never came back. Every one of them told you something, and none of it reaches anybody who could act on it — so the most likely buyers on your list are the ones you never message.
Common uses
These are the setups customers actually ask for. If yours is not here, it is probably still possible — ask.
The cart contents and a reason to come back, sent while the intent is still fresh.
Delivery updates, a feedback request, and related products, timed to the delivery rather than the order.
Somebody looked closely and did not buy. That is worth a message; a broadcast to everyone is not.
Dormant customers, approached with something specific rather than a general offer.
Timed to how long the product actually lasts, rather than to a calendar.
What somebody read tells you what they care about. The follow-up can say so.
How it gets built
Configured with you during setup, on the plan you are already on.
- We install the tracking. A small script on your website, set up by our team as part of onboarding. Included on every plan.
- Define the audiences. Which behaviours matter to your business, and which are just noise.
- Set the triggers. A website action, a purchase event, or a delay after either.
- Write the messages. Personalised, with dynamic product content where it helps.
- Measure and tighten. Engagement and conversion per campaign, so the weak triggers get cut.
What pairs well with this
Catalogue & ordering
Publish a product catalogue inside WhatsApp and take orders in the conversation, with a shareable link and a printable QR code.
- Images, prices and descriptions, organised by category
- A shareable catalogue link and a printable QR code
- Orders placed in the conversation, not on a separate site
Interactive forms
Native WhatsApp forms for lead capture, appointment booking, feedback, orders and registrations — completed without leaving the chat.
- Opens inside the chat — nothing to click through to
- Multiple choice, short answer, ratings and date pickers
- Responses in your dashboard immediately, exportable
Questions about this
We do, as part of onboarding, on every plan — it is a small script on your website. From then on, behaviour on your site can trigger a WhatsApp follow-up: an abandoned cart, a product viewed repeatedly, or a customer who has not returned. It still only applies to people who have opted in to hear from you.
Your quality rating drops, and if it keeps dropping Meta restricts your number. This is the single most important thing to protect. We monitor your rating, warn you when a campaign is heading the wrong way, and honour opt-outs automatically so people who have asked to stop hearing from you are excluded from every future campaign.
Yes — on the official API, using approved templates, to people who have agreed to hear from you. What gets numbers banned is unofficial panels that automate the regular WhatsApp app, and messaging bought lists. We only operate on the official API, and we will tell you if a campaign looks likely to damage your quality rating.
See it set up on your own business
Twenty minutes, on your products, your enquiries or your follow-up — and a straight answer on whether this is worth doing for you.