No setup fee. No message limits. No surprises on the invoice
Three plans, billed annually. Messaging is bought from us, so there is no separate Meta account to fund and only one invoice to reconcile. Integration services are optional and priced separately, listed below in full.
WhatsApp Business API registration, business verification and template approval are included in your plan.
No plan caps how much you send. Your daily reach is governed by your Meta messaging tier, not by us.
Buy your messaging from us alongside the platform. No separate Meta billing account and no international card.
- UI / frontend panel
- Developer-friendly API & webhooks
- Bulk sending of template messages
- Template creation & sending
- Single message sending — template, text, media & interactive
- Message scheduler
- Message & campaign reports with filters
- Contact filters, labels, attributes & block contact
- WhatsApp chat link utility
- Google Sheets integration via API — integration done by you
- Everything in Basic
- Team inbox with 1 agent
- Contact management with labels & attributes
- Up to 5 chatbot automations
- Everything in Standard
- Team inbox with up to 10 agents
- Department creation within the team inbox
- Automation rule creation in the team inbox
- Webhooks based on special conditions in the team inbox
- Up to 10 chatbot automations
- AI chatbot builder
- Automated AI responses to customer messages
- ChatGPT integration
All prices are exclusive of GST, charged additionally at 18%. Plan fees cover the platform; messaging is purchased separately and topped up in your dashboard.
The part every WhatsApp platform explains badly
Pricing confusion is the single biggest reason deals in this category stall. So here it is, plainly.
WhatsApp charges per 24-hour conversation, not per message, and the rate depends on the category — marketing, utility, authentication or service. Ten messages back and forth inside one 24-hour window is one conversation, not ten.
You buy that messaging from WhatEdge and top it up from your dashboard, so there is nothing to set up with Meta directly: no separate billing account, no international card, no second invoice arriving at month end in a different currency.
Your platform plan does not limit how much you send. A thousand messages a month or a hundred thousand — the plan fee stays the same, and you pay only for the conversations you actually open. What governs your daily reach is your Meta messaging tier, which rises on its own as your quality rating stays healthy.
On the demo call we will work out your likely messaging spend from your real volumes, so you know the full number — plan fee, messaging, any integration service you want, and GST — before you commit to anything.
A 24-hour window with one customer, however many messages pass inside it.
Marketing, utility, authentication and service, each charged at a different rate.
Topped up in your dashboard. No Meta billing account to open or maintain.
What you are not charged extra for
These are the line items that turn up as surprises elsewhere. None of them are billed separately here.
- WhatsApp Business API registration and business verification
- Green-tick application prepared and submitted
- Template writing and approval for your first set of messages
- Staff training on the platform
- No cap on the number of messages you send
- Support by phone, WhatsApp and email during working hours
Optional, and priced openly
These are services rather than software, so they are charged separately. They can be bought alongside the Basic, Standard or Advance plan, and you only need them if you want us to do the work rather than do it yourself.
We connect your Tally or Busy installation so invoices go out on WhatsApp as they are raised, and we keep it working.
We build the integration for you — columns mapped, triggers set, templates written. Only needed if you would rather not do it yourself through the API.
- All prices are exclusive of GST. GST at 18% is charged additionally on the applicable subscription or service fee.
- All WhatEdge subscription plans are billed annually.
- Additional integration services are optional and can be purchased with the Basic, Standard or Advance plan.
- The Basic plan includes API access for Google Sheets, where the integration is done by you. The per-sheet charge applies only when WhatEdge builds the integration for you.
What a cheaper panel actually costs you
A typical WhatsApp panel
- Somebody has to log in and press send
- Invoices are exported and forwarded by hand
- Payment reminders happen when someone remembers
- A login, a manual and good luck
- Plan caps on how much you can send
- Meta billed separately, in dollars, on a card
With WhatEdge
- Your own systems trigger the message
- Invoices go out as they are raised in Tally or Busy
- Reminders run off your sheet, on the date you set
- API verification and training included, integration help priced openly
- No message limits on any plan
- Messaging bought from us — one vendor, one invoice
Pricing questions
No. Every price on this site is exclusive of GST, which is charged additionally at 18% on the applicable subscription or service fee.
There is no setup fee on the platform itself. WhatsApp Business API registration, business verification, template approval and staff training are included in your plan. Integration services — connecting Tally or Busy, or having us build a Google Sheets integration for you — are optional and priced separately, and every figure is published on the pricing page.
No. All WhatEdge subscription plans are billed annually.
No. No WhatEdge plan caps how much you send. Your daily reach is governed by your Meta messaging tier, which rises automatically as your quality rating stays healthy. Plans differ on agents, chatbot automations and advanced features — never on message volume.
No. You buy your messaging from WhatEdge and top it up in your dashboard. There is no separate Meta billing account to open, no international card to put on file and no second invoice at month end. WhatsApp charges per 24-hour conversation rather than per message, at rates that vary by category — marketing, utility, authentication or service.
It depends on how many conversations you open in a month and which categories they fall into. On the demo call we will work it out from your real volumes, so you know the full monthly number — platform fee plus messaging — before you commit to anything.
On the Advanced plan, AI-assisted replies and ChatGPT or Dialogflow flows run on AI credits, which are purchased separately from your platform plan. Tell us your expected volumes and we will price them.
We do not run a self-serve free trial, because a WhatsApp API account has to be registered and verified before it can send anything — a trial account would not show you the product working on your own data. Instead we run a free demo on your actual use case: your invoice format, your sheet, your enquiry flow.
Yes, at any time. The difference is adjusted on your next invoice.
Not sure which plan fits?
Tell us how many contacts you would message and what you want to automate, and we will tell you which plan you need — including if it is the cheapest one.