Browse, Ask and Order — All in One WhatsApp Conversation
Your catalogue, the order, the invoice and the delivery updates, without sending the customer anywhere else.
WhatEdge puts your product catalogue inside WhatsApp, takes the order in the conversation, sends the invoice straight from Tally or Busy, keeps the customer updated through delivery, and brings them back with re-targeting and drip campaigns aimed at what they actually looked at.
Where communication breaks down in this business
Selling by sending photographs
You are already taking orders on WhatsApp — one product image at a time, prices quoted in the chat, the order kept on a slip of paper. It works until one person cannot keep up.
Invoices sent by hand, or not at all
The bill is in Tally or Busy. Getting it to the customer is a manual job that stops the moment things get busy.
Offers that nobody sees
Email gets ignored and SMS gets filtered. The offer was fine; the channel was the problem.
The messages worth taking off your team’s hands
Each of these runs on its own once it is set up. Nobody has to remember, and nobody has to type.
Sent the moment the order is placed, so the customer has a record and your desk gets no call.
The bill goes out as it is raised, PDF attached, to the number on your ledger.
Packed, dispatched, out for delivery, delivered — each stage sent automatically.
Triggered by what they actually did on your site, with the cart contents and a reason to come back.
Asked after delivery, when satisfaction is at its highest.
Only to the customers who asked about that item.
Timed to how long the product actually lasts.
And the campaigns worth running
Automation handles what should happen every time. Campaigns are what you choose to send, to the people it is actually for.
- New arrivals to the segment that bought that category before
- Sale and festival offers to your full customer list
- Clearance broadcasts targeted by past purchase
- Loyalty and win-back campaigns for customers who have gone quiet
Repeat purchase rate, and support calls asking about order status
This is the metric we would hold WhatEdge to in your business. If it has not moved after a couple of months, the system is not earning its keep — and we would rather have that conversation than keep billing you.
The systems that matter here
Tally or Busy for invoices as they are raised, and Google Sheets for delivery status and reorder tracking.
Tally
Bills and invoices delivered on WhatsApp the moment they are raised in Tally, with the PDF attached.
- Sends as the invoice is raised, with no extra step
- Customer number pulled from the Tally ledger
- PDF attached, plus a readable summary message
- No change to how your accountant works
Busy
Bills and invoices delivered on WhatsApp the moment they are raised in Busy, with the PDF attached.
- Sends as the invoice is raised, with no extra step
- Customer number pulled from the Busy master
- PDF attached, plus a readable summary message
- No change to how your accounts team works
What you get, whichever plan you are on
No plan caps how much you send. Plans differ on agents, chatbot automations and advanced features.
Official WhatsApp Business API
A verified business account on Meta’s own infrastructure. Not a modified app, not a grey-market panel — so your number stays safe.
- Registration and business verification handled by us
- Green-tick application prepared and submitted
- Enterprise-grade delivery reliability
Bulk broadcast campaigns
Thousands of personalised messages in one action, from a number that will not get blocked for looking like spam.
- Upload from Excel or pick a saved segment
- Merge fields for name, amount, date, project
- Live delivery, read and reply counts
Chatbots & smart flows
Answer the same twenty questions automatically, qualify the enquiry, and hand over to a human at the right moment.
- Keyword, button and menu-driven journeys
- Details captured straight onto the contact record
- Handover to a live agent on request or on rule
Google Sheets automation
The sheet your team already updates every morning becomes the engine that sends your payment reminders and follow-ups.
- Map your columns once, then just work as usual
- Trigger on a date, a status change or a schedule
- Different message for each reminder stage
Tally & Busy invoice delivery
Raise the bill exactly as you do today. The customer has it on WhatsApp seconds later, PDF attached.
- Sends as the invoice is raised, with no extra step
- Customer number pulled from your own ledger
- Delivery and read status visible in WhatEdge
Shared team inbox
Your whole team on one business number, with assignment, internal notes and role-based access. No more forwarded screenshots.
- Assign a conversation to an agent or department
- Internal notes nobody outside the team sees
- Full conversation history on every contact
WhatEdge is also used by
Real estate
Instant reply on every portal lead, qualification before handover, site-visit scheduling, and launch campaigns to your whole database.
Read moreEducation
Instant admission enquiry replies, counselling bookings, fee reminders, results and circulars to parents.
Read moreHealthcare
Appointment confirmations and reminders, preparation instructions, report-ready alerts and recall reminders.
Read moreCommon questions
The WhatsApp Business app is built for one person answering a phone. The API is what a business uses when it needs several people on one number, bulk messaging that is permitted rather than tolerated, automation, and integration with its own systems. There is no app to download — the API is used through a platform like WhatEdge. If more than one person answers your customers, or you want messages to send themselves, you need the API.
No. No WhatEdge plan caps how much you send. Your daily reach is governed by your Meta messaging tier, which rises automatically as your quality rating stays healthy. Plans differ on agents, chatbot automations and advanced features — never on message volume.
Yes — on the official API, using approved templates, to people who have agreed to hear from you. What gets numbers banned is unofficial panels that automate the regular WhatsApp app, and messaging bought lists. We only operate on the official API, and we will tell you if a campaign looks likely to damage your quality rating.
See it working on your own use case
Twenty minutes with our team, on your actual messages and your actual data — and a straight answer on whether WhatEdge is the right fit for a business like yours.